Art Class Launch
Welcome to Art Class! This is the inaugural Class of 2017 launched a new clothing line at Target that’s for kids, made by these kids. And not just any kids, this group has a publisher, a photographer, a dancer, an inventor, and an inventor, to name a few… An amazing group of talented, sweet, funny, shy, goofy, and motivated kids from all over the country came to Target to design something for themselves and share it with the world.
Brand identity was handed off to me from work with the agency Partners and Spade to launch through Target channels and media. I led the teams through the social launch with these cool kids and all the photo and video assets needed and developed for packaging, social, Target.com and in-store signage.
my ACD role:
Led launch social campaign work for all Target channels across three shoots, multiple video edits, and complicated organization of kids and corporate.
Designed in Target Creative
ECD: Todd Waterbury + Scott Swartz
Creative Director: David Hartman
Designers: Jarilyn Farhrendorff, Amy Miller. Laura Rades
Project manager: Rachel Walker
Photo AD: Amy Miller
Photographers: Eric Eul, Daymion Mardel, Chelsea Eul
Copywriter: Kiera Jacobsen