Made By Design
Simple, well designed objects, worth more than they cost. A collection of everyday products across multiple product categories whose minimal aesthetic could cover every need your home could have.
Made By Design reached across more categories than one owned brand had ever crossed at Target. Tricky for trademarks and partners. Minimal vision of quality, between opening price point and best, was a challenge to celebrate at mass among national brands.
my ACD role:
Led creatives through naming and packaging and consulted on marketing. Learned the edges of brand look and feel versus category product and merchandising needs.
Designed in the Brand Design Lab, Target Creative
ECD: Todd Waterbury + Scott Swartz
Creative Director: David Hartman
Lead Designer: Anthony Lane
Designers: Nick Brue, Jeffrey Iacoboni
Photo AD: Tracie Neff, Anthony Lane, Karie Lazarowicz
Project Manager: Ellen Boldt, Kelly Skaalerud