Brightroom
You know that super satisfying feeling of having everything in its place and the whole room, heck your whole outlook, feels a bit brighter? That is our goal for this brand of organizing products. You might not think first of Target for this feeling, but Brighroom solutions collected and connected for you; it’s a one stop shop.
Brightroom was the reinvention of a collection of products across multiple brands to have its own voice in the store, but marry nicely with all other wares. The most challenging aspect was delivering the work in a new cross functional process with new teams and landing the brand colors. The cream background is neutral but the brilliant blue gave it a spark – the spark we want to inspire you to tackle that organization task. To see your space in a new light.
my ACD role
Expedited the work, entirely from home. Worked very tightly with core team and rolled up design sleeves as needed. Connected gaps. Served celebratory drinks for team in the backyard when done.
Designed in the Brand Design Lab, Target Creative
ECD: Todd Waterbury and Scott Swartz
Creative Director: David Hartman
Lead Designer: Angela Leidall
Designers: Katie DeYoe, Jeffrey Iacoboni
Photo AD: Kat Eradi
Copywriter: Jennie Betchwars
Project Manager: Kelly Skaalerud