Tabitha Brown for Target
A true ‘pinch-me’ opportunity to meet, and design for, Tabitha Brown. She had four drops, over two years, all different collections of goodies for Target in home, apparel, kitchen and vegan food. She is as amazing as it gets, ‘because that’s her business.’
Created a new logo, brand look and feel, developed a color strategy of all the colors being her favorite colors. Leaned into maximalism; more is more, is ‘very good.’
my ACD role:
Lead teams, present work, art direct shoots, responsible for all aspects from concept to execution.
Designed in Brand Design Lab, Target Creative
ECD: Todd Waterbury + Scott Swartz
Creative Director: Beth Lowry
Designers: Jeffrey Iacaboni, Mandy Mills
Project managers: Rachel Walker, Ellen Boldt
Packaging photo AD: Matt Bakken
Copywriter: Kendra Kabasele
Photographers: Rod Komis Katie Holm, Danielle Gernes
Portfolio photo AD: Jarilyn Fahrendorff