Everspring
The secret sauce of the Everspring brand is its seasonal assortment. This set of three scents happens three times a year for spring, fall and winter in a limited forms. The ‘gift wrap’ is an illustration of the essential oils in the fragrance, and a delight for the countertop.
Developed to depart from the brand toolkit this special extension is one of the most beloved parts of the brand.
my ACD role
Led design strategy to match business goals. Art directed a modern but giftable expression.
Designed in the Brand Design Lab, Target Creative
Creative Director: David Hartman
Lead Designer: Dawn LeBail
Production Design: Tracy Hogenson
Copywriter: Ali O’Riely
Project Manager: Katie Ploeger