XXO In Store
True to the belief in Design for All, Target delivered this anniversary expression to every single store - over 1800 of them with 40-some different formats. The joyous campaign photo created an overhead story, inside and out, representing designers with their products and the people we can reach.
my ACD role
Collaborated with Target’s brilliant visual merchandising teams to deliver a multiple size fits all store experience. Recombined the incredible marketing campaign image until blue in face for stereoscope-ish overhead.
Designed in the Brand Design Lab, Target Creative
VP Creative: Scott Swartz
Creative Director: Beth Lowry
Designers: Jeffrey Iacoboni, Anthony Lane
Copywriter: Cari Kidd
Project Manager: Beth Simmons
In Store Marketing partner: Selina Larsen