Favorite Holi-Day
When we launched Favorite Day in the middle of the pandemic, we had no idea the potential it had to make Christmas all the more merry! This seasonal set arrived for 2022 and set the stage for all the sweet and special holidays to come.
Gingerbread houses, viral whipped cream, and thirty kinds of trail and popcorn mixes. This is just the beginning.
my ACD role:
Led vision for the design of all products and presented to partners and leaders to deliver on their vision for seasonal business and grow Favorite day to its potential. Directed all work coming from four different continents and multiple teams, from concept to production.
Designed in Brand Design Lab, Target Creative
ECD: Todd Waterbury + Scott Swartz
Creative Director: Steve Jockisch
Designers: Riley Caroll, Beta Deflorian, Caro Martinez, Aditya Bose
Project managers: Cindy Swanson
Photo AD: Karen Norberg
Photographers: Rod Komis Katie Holm, Danielle Gernes
Illustrators: Darling Clementine and Lydia Nichols
Copywriter: Ali O’Reily, Maggie Whiting